Marketing Charts ran this eye-opening story based on Nielsen Online research that shows that Twitter usage is up by more than 1300% over last year.
This passage was particularly striking:
“Contrary to the belief that Tweeters are mostly teens, college students or friends just trying to stay in touch, Twitter is used by a larger percentage of older people…adults ages 35-49 had the largest representation on Twitter…”
So this isn’t something that only 15-year old cheerleaders are using just to talk about Friday night’s dance. This is a marketing tool that savvy businesses and not-for-profits can use to generate buzz and stimulate leads and sales.
Here at GrafiQa, we buy in. Go ahead and let us prove it by following Chris, Bijoy or Elizabeth.
