Comments for GrafiQa Creative Services

Comment on Exterior Facade Work by christopher quereau

christopher quereau — Tue, 09 Jun 2009 14:03:21 +0000

In addition to the facade, Doors, windows and new roof have been completed. All of the internal materials have arrived. HVAC is completed and insulation has begun.

Comment on Webisode 1 of GrafiQa (West) Binghamton Building Renovation by Shaun Andrews

Shaun Andrews — Thu, 26 Mar 2009 20:15:40 +0000

The basement looks massive! Can’t wait to see some more details about the plans and start to see some renovations happening.

Comment on Twitter Analysis of Budweiser vs. Magic Hat by Pam Bryan

Pam Bryan — Sun, 01 Mar 2009 11:57:18 +0000

Thanks for a very useful example Chris. Proof again that small and nimble is a good thing. BTW – if found this post because it was highlighted on my LinkedIn weekly updates. ’tis a lovely circle indeed.

Comment on Advertising and Social Media by Christopher

Christopher — Thu, 18 Dec 2008 20:29:49 +0000

There is another factor here that seems to get overlooked entirely by many larger clients/firms.

The vast majority of the products that are still heavily advertised ie: tide, coke, countless car brands, etc are of little to no interest to the masses, so they mentally tune them out.

Usually large scale media can only be afforded by giant companies so we just keep getting more of the same. Large companies try to develop funny, catchy adverts in hopes that someone will pop out of their TV coma and pay attention. Here is a crazy idea – what if the items being advertised were of actual interest to the viewer.

The exciting prospect of social media and new media in general is for other advertisers to get their say and to get their say directly to the people they want to target.

The real problem is that most large brands have nothing new to say – so they just keep trying to scream it louder in more and more places and social media is just the latest place. The danger is that many popular social media and new media outlets may become over-saturated with useless drivle, but until then there is a window of opportunity until the next one opens up.

Comment on What marketing can do … and what it can’t by Christopher

Christopher — Fri, 28 Dec 2007 22:57:22 +0000

Turns out as of recently – you can get one in our region – (lucky for us all at GrafiQa) – and it is probably the coolest device ever – for business and personal use – I use it to make calls, check emails and run my calendar – however – I also use it to put our baby daughter to sleep every night – not to mention about 1000 other uses I have found for it. – Go get one – the apple marketing is accurate – it actually does make you slightly cooler.