Archive for October, 2008

In the News: Website Launch for National Charitable Agency

October 15, 2008

GrafiQa Creative Services, a local marketing and brand development company in Oneonta and Binghamton, recently launched the new national website for the Broadcasters Foundation of America.

After several months of intensive design and development by GrafiQa, the Foundation’s new website features a full array of web technologies as well as stellar design and comprehensive functionality. The website can be viewed at http://www.BroadcastersFoundation.org.

The Broadcasters Foundation is responsible for helping countless individuals in the broadcasting industry who find themselves in need in times of hardship and tragedy. The organization produces events all across the United States to raise money for their cause. Funds are distributed as both monthly grants and one-time offerings.

Many major national news media figures are affiliated with the Broadcasters Foundation, including George Stephanopoulos of ABC News and Deborah Norville of Inside Edition, who both sit on the Foundation’s Board of Directors.

“The Broadcasters Foundation of America was created to help current and former broadcasters in need. But we needed new e-tools to reach more people in new and innovative ways,” said Jim Thompson, President of the Foundation. “GrafiQa is a team of experts in new media marketing. They provided fresh ideas, stunning design and unparalleled professionalism to take the Foundation’s marketing and brand image to the next level.”

GrafiQa Creative Services is a strategic marketing, branding, graphic design and web development company located in Oneonta and Binghamton, New York. The firm serves clients in a broad range of fields, from colleges to corporations to healthcare to cultural institutions. Learn more at http://www.UpstateCreative.com and http://www.GrafiQa.wordpress.com.

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Back from the 2008 MYOB Conference in Texas and it turns out armadillos are real.

October 1, 2008

For anyone who does not know…. MYOB (Mind your own Business) is an opportunity for owners of design and marketing agencies to get together for a 3 day conference focused on our overall industry and running successful agencies.

The conference was at the Lost Pines Resort outside of Austin, TX. The resort was great. The pool was massive.

Some of the Speakers really left me thinking about our company, its direction and taking some definitive steps to making some significant changes with our positioning and direction. One of the major things we need to address is getting more exposure for some of the big projects we do and how we really make significant impacts on organizations through marketing, design, branding, etc.

Finally, I knew armadillos were real but for some reason I was still surprised they existed.

Great Presentation on Brand Development

October 1, 2008

This is a great summary presentation by the guys that wrote “The Brand Gap” – a book we give to our clients about what brand is and what it really means to define it. Click the below presentation to see what I’m blabbering on about.

View SlideShare presentation or Upload your own. (tags: design brand)