A lot of our clients here at GrafiQa regularly ask us how to get ranked as high as possible by Google, Yahoo! and other search engines.
Their motivations are pretty obvious: get seen by more customers, get more qualified leads, get more business.
Many people think that Search Engine Optimization is about manipulating or tricking search engines into ranking your website higher. That’s dead wrong. Why would you want to trick Google or Yahoo? That means you’re tricking your potential customer (who isn’t really your potential customer anyway since he’s probably not really interested in what you’re selling if you tricked them).
The first step to effective SEO is actually having relevant and useful content about your product, issue or whatever it is you’re marketing.
Sounds simple, right? It is.
Think about it: if you want to buy small-scaled steel kettle drums, you want Google or Yahoo to direct you to the best, most relevant dealer for that type of specialized equipment. You don’t want them to direct you to some random music equipment dealer in Tacoma who’s really selling indian tablas but “tricked” the seach engines into thinking his selection was broader.
Successful search engine companies are smart. And they know that finding the best, most relevent sites for their customers is what is going to keep those customers coming back.
So, if you’re thinking about SEO, start by understanding that the first step is being honest about what you’re doing.
(Of course, there are a million more advanced things to do after that. But that’s a whole other post….)