Putting the Marketing Pieces Together When the Economy is Down

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The sky isn’t falling – but it sure feels like it when you hear the economic news every day. And that causes a lot of businesses and not-for-profits to put the halt on marketing and advertising.

But slower economic times are the perfect time to market. If your competitors aren’t marketing, you can pick up their marketshare. If you don’t, it’s a pretty good bet that some savvy person elsewhere will.

The key is to ensure you’re getting a return on investment from the marketing dollars you do spend. That means implementing trackable and measurable programs with every piece of marketing you do.

Why not put custom web addresses on each type of your advertising and then look at your web stats to see what’s driving traffic? Then you can make adjustments based on real facts – not hunches.

Another tip: focus on e-Marketing. It’s less expensive, more effective, and trackable. And with Tivo, satellite radio and the web devaluing traditional media more every day, strong e-Marketing is a better way to effectively connect with your customers, clients or donors.

Want to see how good e-Marketing and new media can work? Check out our website or contact Bijoy at bijoy@grafiqa.com to talk about it in person.

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