Have you advertised on TV, on the radio or in a print newspaper lately? You probably found that prices are skyrocketing and effectiveness is plummeting.
Why? Same reason as most major social shifts in the history of mankind: technology. Tivo and DVRs are devaluing traditional television ads. iPods and satellite radio are keeping people from listenting to the radio. And ask anyone you know under the age of 30 when they last picked up the print version of a newspaper.
Old school interruption advertising isn’t the same “that’s where the eyeballs are” media buy it was years ago.
So what’s a business or not-for-profit to do to keep their customers or clients engaged – and to get new prospects to become customers?
Learn as much as you can about e-Marketing. Social media, Business blogs, e-Newsletters, Microblogging (like Twitter) and Podcasts are where your customers, clients and donors are moving. So, in order to keep at the top of their minds, you need to move there, too.