Is your website really optimized?
Good Search Engine Optimization (SEO) means that your website is ranked highly by Google, Yahoo! and other search engines when your clients or prospects look up keywords.
Being found by a third party site like Google is great for business. It positions you as an expert in your field before you’ve even said a word.
So how do you get your website optimized? Here are three simple tips to get you started….
1. Update your website regularly. The days of set-and-forget websites are over. Google wants to see websites updated regularly because that’s what Google’s users want to see.
2. Link, link, link. Being linked to other websites or blogs increases your relevancy. So contact your sister organizations, clients and vendors and link to each other on your sites.
3. Put up video. Websites with video have a higher retention rate for visitors. So they get ranked higher than sites without video. Does your website have any video on it?
Remember that Google, Yahoo! and others change the rules every few months. So it’s important to always be working hard to make sure your website is optimized.