Study Says Email Contact Increases Likelihood to Buy


Elizabeth sent this interesting article posted at around the GrafiQa Office today. Roughly put, the study by Epsilon says that companies that do email marketing have a 50% higher likelihood of sales conversions than those that don’t.

That meshes nicely with our strategies here at GrafiQa. We’re not saying that permission-based e-Newsletters are the only thing you should do in terms of e-Marketing (or marketing altogether, for that matter), but it certainly is an easy and effective way to drive top-of-mind awareness, cross-promotion, and thought leadership to your target constituency.


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