Study Says Email Contact Increases Likelihood to Buy

by

Elizabeth sent this interesting article posted at MarketingCharts.com around the GrafiQa Office today. Roughly put, the study by Epsilon says that companies that do email marketing have a 50% higher likelihood of sales conversions than those that don’t.

That meshes nicely with our strategies here at GrafiQa. We’re not saying that permission-based e-Newsletters are the only thing you should do in terms of e-Marketing (or marketing altogether, for that matter), but it certainly is an easy and effective way to drive top-of-mind awareness, cross-promotion, and thought leadership to your target constituency.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: