A lot of people talk about Social Media (or Web 2.0) – but not everyone knows exactly what it really means.
That’s okay. Like your mom told you when you were 13, it’s okay to be curious.
Web 1.0 was the first decade of the web, where the internet was a place to look and read. The information flowed one way: from a website to the user. Think of it like reading a brochure that happened to be online.
Social Media is a completely different beast. Over the last half-decade, the internet has changed from a one-way conversation to an active conversation between multiple parties.
Since Social Media is where your customers, clients and donors are spending their time and money, it’s smart business to get in on that conversation with Permission Marketing.
It takes time and effort. Web 2.0 and Social Media tools require fresh, relevant and changing content all the time. But it’s worth it to stay connected with your market.