We believe that, while some traditional media has its place, social media and the web is the best way to reach many demographics.
But it’s not as simple as just buying online ads or setting up a Facebook organization page. You have be genuine and authentic – and have something original to say. The good news is that, if you have the goods (i.e you know what you’re talking about or have a really good product or service), you stand a good chance at success because Earned Media is overtaking Paid Media in terms of impact.
Check out this article from Ad Age that helps prove that point.