Archive for June, 2009

Binghamton Building Update: Interior Work

June 26, 2009

Interior work on the GrafiQa Binghamton Satellite Office is coming along nicely.

As you can see from these photos, the outside walls have been studded out and, this week, the spray foam insulation was applied.

Future Office Space

Future Office Space

Chris thinking about how nice Bijoy's office will be

Chris thinking about how nice Bijoy's office will be

Next up, drywall to make the actual walls, plumbing and electrical work.

Getting there….

Webisode 3 of Binghamton Building Renovations

June 11, 2009

Here’s the latest webisode of building renovations at our new Binghamton Satellite Office located at 199 State Street.

As you can see, Best Built has started the interior buildout by studding up the walls. Sheet rock will go up next to help turn the space into more of a visible office-type environment.

You can check out previous webisodes here and here.

Your Brand Positioning and Expertise

June 8, 2009

A lot of people think that, because the economy is down, businesses aren’t spending money, and they can’t get new business.

That’s not entirely true. Your clients, customers or donors are still spending money. They’re just making sure that the money they spend is a smart investment that’s going to generate ROI.

That’s where your brand positioning and expertise come in. In order for your website, advertising, brochures or other marketing materials to generate business or donors, you need to be positioned as that smart investment – not just another expense.

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Do you know your industry (whether it’s manufacturing, performing arts or high-technology enterprise) better than your competitors?

Do you have more capabilities or better employees?

Do you have a long track record of success? Or are you new innovators that are thinking outside of the box to find creative solutions?

Whichever of these questions fits you, your marketing needs to show your existing customers or new prospects how much of an expert you are. That’s good brand positioning, which makes you into a smart investment.

Here are two quick and dirty tips to do today to test your brand positioning:

1. Look at your website, and your top three competitors’ websites. Does your brand stand out or do you make a compelling argument for why you’re better?

2. Ask three employees at various levels (from executive to entry-level) to describe what your business or non-profit does in two sentences or less. If you get three completely different answers, your brand positioning needs work.

Exterior Facade Work

June 2, 2009

Here are a couple new photos showing new progress on the exterior facade of our new Binghamton Satellite Office. As you can see, the doors and windows are all in and the former garage door is now a big picture window.

The HVAC system has also been installed by our friends at SureTemp so progress inside the building is moving along as well.IMG_0451

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