People Prefer Things That are Easy to Think About

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We came across this Boston Globe article from January 31 that put into words a very simple, but powerful concept: “people prefer things that are easy to think about.”

In this article, Drake Bennett walks through the psychology involved when consumers make decisions and outlines how those brands with a simple message, clear name, and clean look might just have a competitive edge.

Enjoy.

http://www.boston.com/bostonglobe/ideas/articles/2010/01/31/easy__true/?s_campaign=8315

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