Archive for the ‘All Work and No Play…’ Category

Burning Permission ESPN-style

December 20, 2008

I’m out of the norm at GrafiQa. I love sports. Really, really love ’em.

The NY Mets dominate my April through September (I’d be happier if it was April through October but it just doesn’t seem meant to be lately). It made 14 year old Bijoy’s decade when they located their AA team, the Binghamton Mets, in my hometown in 1992.

Sadly for me, the Cincinnati Bengals dominate my – well, not very long each fall since they perpetually stink.

Anyway, I get ESPN The Magazine because I read several days a week and want to get the latest baseball buzz in the middle of winter by seeing the pay-section Rumor Central (to see what #5 starter the Mets will settle on). Along with signing up for The Insider, I get a subscription to The Magazine.

I received my latest issue today. It’s all about how EVERY BOWL GAME MATTERS (as in college football bowl games).


Now, I’m not a huge fan of college football. But I’m such a sports dork that I know what games matter and what don’t. Just about every b0wl game DOESN’T MATTER because of the asinine BCS system.

I also watch enough SportsCenter to know that ESPN carries nine million bowl games over the next few weeks.

So it’s clear to me as a professional marketer that The Magazine is pushing for ratings – not pushing to interest me as a sports reader.

That’s disappointing.

Don’t get me wrong – I understand that ESPN (and ABC, it’s parent company; and Disney, ABC’s parent company) are crazy serious marketers.

I just hate that my guilty pleasure on such a base level has been tarnished. The stuff I want to read about because it’s important in the sports world has been encroached on by less meaningless stuff that ESPN wants to promote for ratings.

Whoever is in charge of ESPN The Magazine is burning the rest of ESPN’s Permission with me.


HOW do we love thee?

May 16, 2008

Boston Citgo Sign

Some of us here at GrafiQa are counting down the days and hours until we set off for Boston for the How Conference. It will be 3 1/2 days of pure design immersion in an amazing city. We love Upstate New York, don’t get me wrong, but there’s nothing like an intense few days in a big city to stir the creative insights.

The great thing about GrafiQa is that we all have very different talents and expertise, and yet our goals and guiding principles pull them all together. Getting ready for the conference, we’re all excited about something a little different.

Our fearless leader, Chris, is looking forward to the Boston studio tours, and a chance to peek behind the curtain at the inner workings of some of the best shops in the business. (He also tells me, “And I’m looking forward to spending so much time with you guys.”) Yeah – we don’t see enough of each other during the ordinary 45- to 50-hour work week.

Susan, our resident design maven, is excited about the chance to sit in on a session with Debbie Millman, a designer whose work she loves.

Meanwhile, I am all aflutter about a session led by Kelly Goto, goddess of process and usability.

And at the risk of getting sappy, I really am looking forward to spending time with the rest of the GrafiQa envoy. These are some of the brightest, funniest and most creative people I know, and it will be a rare treat to learn and brainstorm and hang out with them outside of the daily deadlines.

More from Boston…