I’m out of the norm at GrafiQa. I love sports. Really, really love ’em.
The NY Mets dominate my April through September (I’d be happier if it was April through October but it just doesn’t seem meant to be lately). It made 14 year old Bijoy’s decade when they located their AA team, the Binghamton Mets, in my hometown in 1992.
Sadly for me, the Cincinnati Bengals dominate my – well, not very long each fall since they perpetually stink.
Anyway, I get ESPN The Magazine because I read ESPN.com several days a week and want to get the latest baseball buzz in the middle of winter by seeing the pay-section Rumor Central (to see what #5 starter the Mets will settle on). Along with signing up for The Insider, I get a subscription to The Magazine.
I received my latest issue today. It’s all about how EVERY BOWL GAME MATTERS (as in college football bowl games).
Now, I’m not a huge fan of college football. But I’m such a sports dork that I know what games matter and what don’t. Just about every b0wl game DOESN’T MATTER because of the asinine BCS system.
I also watch enough SportsCenter to know that ESPN carries nine million bowl games over the next few weeks.
So it’s clear to me as a professional marketer that The Magazine is pushing for ratings – not pushing to interest me as a sports reader.
Don’t get me wrong – I understand that ESPN (and ABC, it’s parent company; and Disney, ABC’s parent company) are crazy serious marketers.
I just hate that my guilty pleasure on such a base level has been tarnished. The stuff I want to read about because it’s important in the sports world has been encroached on by less meaningless stuff that ESPN wants to promote for ratings.
Whoever is in charge of ESPN The Magazine is burning the rest of ESPN’s Permission with me.