Archive for the ‘Graphic Design’ Category

Blast from the Past – Steve Jobs on Working with Paul Rand

June 24, 2010

I was meeting with Mayor Miller of Oneonta, NY and he mentioned having known Paul Rand from a previous career which had me do a fresh search on this famous designer and I stumbled on this Video which I found extremely interesting and relevant. It has me re-thinking about how we do things around here and how we communicate with clients.


GrafiQa Hearts You, Boston

May 22, 2008

Boston Skyline

We’re all finally back at our desks after 4.5 days in Boston attending the HOW Conference. Boston was amazing and revitalizing and surprisingly chilly (by which I mean it was still warmer than Upstate New York).

The sessions themselves were something of a mixed bag, but overall the GrafiQa contingent came away pretty darned inspired and more than a little recharged. One of the most inspiring sessions was a presentation by Joe Duffy titled “A Designed Life.” One of the many insightful points he made was about the impact of design on the quality of life.

In Japan, he noted, design is an integral part of even the most ordinary daily activities.

The presentation of food, architecture, the landscape.

Duffy’s assertion is that, because impeccable design is so culturally ingrained, Japanese people live with a more sophisticated grasp of good design principles.

Another speaker, Bill Strickland, shard a similar philosophy in his closing presentation. Strickland, who is the author of the book “Make the Impossible Possible,” created an amazing arts and technology center for inner-city kids and adults. The centers are beautiful – inspired by Frank Lloyd Wright’s architecture and filled with beautiful works of art and fresh flowers.

To quote his speech: “People are a product of their environment and expectations. When you build a beautiful place, you get beautiful people. When you build prisons, you get prisoners.”

You can see his entire speech at his website (and I highly recommend it).

These two speakers, who essentially book-ended the conference drove home a simple, but resounding truth: Good design should not be reserved only for a special class of activity or an exclusive class of people. Design surrounds us, from the Metropolitan Museum of Art to the gum wrapper in your trash bin to the trash bin itself.

Good design is important enough, influential enough and life-changing enough that we should all learn from it, embrace it and demand it.

HOW do we love thee?

May 16, 2008

Boston Citgo Sign

Some of us here at GrafiQa are counting down the days and hours until we set off for Boston for the How Conference. It will be 3 1/2 days of pure design immersion in an amazing city. We love Upstate New York, don’t get me wrong, but there’s nothing like an intense few days in a big city to stir the creative insights.

The great thing about GrafiQa is that we all have very different talents and expertise, and yet our goals and guiding principles pull them all together. Getting ready for the conference, we’re all excited about something a little different.

Our fearless leader, Chris, is looking forward to the Boston studio tours, and a chance to peek behind the curtain at the inner workings of some of the best shops in the business. (He also tells me, “And I’m looking forward to spending so much time with you guys.”) Yeah – we don’t see enough of each other during the ordinary 45- to 50-hour work week.

Susan, our resident design maven, is excited about the chance to sit in on a session with Debbie Millman, a designer whose work she loves.

Meanwhile, I am all aflutter about a session led by Kelly Goto, goddess of process and usability.

And at the risk of getting sappy, I really am looking forward to spending time with the rest of the GrafiQa envoy. These are some of the brightest, funniest and most creative people I know, and it will be a rare treat to learn and brainstorm and hang out with them outside of the daily deadlines.

More from Boston…

Blugguge 1.0

July 28, 2007

GrafiQa is a marketing agency and graphic creative services firm in Oneonta, NY. We specialize in brand, print and web development. Employees of GrafiQa will be using this blog to talk about projects, insights, links, articles and anything we feel like posting about. Visit our website at to find out more.