Archive for the ‘Usability’ Category

New Web sites launch

October 12, 2007

A little over a month ago, our fearless leader, Chris, and his wife had a beautiful baby girl. Meanwhile, our fearless web developer, Jason, and his wife are expecting a baby this December, and I just returned from a trip to Florida for another friend’s baby shower.

So maybe it’s because I’m thinking in terms of new life, or maybe it’s because I’m still the new gal in the office, but when we launch a new Web site, I always want to hand out chocolate cigars and tie a Mylar balloon to our mailbox that reads “It’s a Web Site!”

Here are a few spankin’ new sites that GrafiQa helped bring into the world:

Matco Electric
Specializing in large, industrial jobs for clients such as the National Baseball Hall of Fame and Museum, Tioga Downs and numerous healthcare facilities, Matco needed a site that showcased the company’s expertise and would serve as an alluring resource for potential clients. GrafiQa designed a site that reflects Matco Electric’s high level of service. We gave them a fresh, modern design, and a user-friendly navigation, as well as an online portfolio.

We also trained representatives from the company on the software they can use to easily update the site themselves whenever they need to, without incurring extra technical costs or delays.

Riverwood Gifts
Shoppers who love browsing through Riverwood Gifts on Cooperstown’s Main Street can now visit the store’s new Web site, which was designed by GrafiQa. The site, designed to capture and communicate the personality of the store and its owner, Rick Gibbons, features original photography, Flash animation and retail commerce capabilities.

Landfill Service Corporation
Landfill Service Corporation, based in Binghamton, offers a unique product: A spray-on covering system for landfills that reduces volume, eliminates odor and prolongs the life of a landfill. It’s also easier and safer for workers to use than other methods, such as tarping. GrafiQa created a site that uses streaming video to communicate the benefits of the product, and show it in use.

Beaver Mountain Log & Cedar Homes
Beaver Mountain Log & Cedar Homes needed a Web site that reflected the company’s status as one of the premier builders of log homes in the Northeast. People come from hundreds of miles away to visit Beaver Mountain’s amazing workshop, where entire homes are built, then drystacked, component-by-component to test for accuracy before being broken down and shipped to the building sites.

We built a Web site that comes as close as possible to giving homeowners and potential clients a cyber tour of the facility. We also optimized the site so that when people do Internet searches for log homes and other specific keywords, Beaver Mountain’s site will rank high on the results.

If you want to know more about the work we do on our clients’ Web sites, or you would like to have our expert audit your existing site to make sure it’s doing everything it could, you can reach us at 607.433.8837 or call me at