Creature from the Blog Lagoon

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It’s six days into NaBloPoMo, and already we’re five posts short. It happens.

Honestly, when I realized that we had missed the first few days of posting, I kicked myself, then slapped my forehead, then gnashed my teeth, then pulled my hair and begged forgiveness from the blogging gods.

I’m lying. I didn’t do anything but shrug my shoulders and think, “Eh, I’ll post something today.”

While I really like the idea of NaBloPoMo – and its more literary counterpart, NaNoWriMo – I don’t like the idea that a blog should be a big, scary burden hanging over your head and making your life harder.

Social media – and I count blogs in that group – are supposed to make your life easier and more enjoyable. They’re the digital versions of the campfire, the dinner table, the corner bar and the Main Street beauty salon all rolled into one.

Social media offer a meeting place, a place to connect with people who are important to you, and a place to find out what’s really going on in the world.

Not every organization should be using every social media tool. I mean, maybe my plumber is on Twitter, but it’s probably not generating a bunch of conversions for him. On the other hand, if he had a blog and he posted genuinely useful information such as how to solve easy problems that don’t really require his expertise (and are not a big moneymaker for him) or cool new products or what to do when your 2-year-old flushes a doll’s head down the toilet, I would go to it.

Would I subscribe? Maybe not, unless I were building a house and wanted really good product information. But I sure would go to it if I saw a headless doll floating on the guest bathroom floor.

And the fact that just having a blog increases the chances of your organization coming up in an organic search means everyone should have something.

But over and over we hear clients say they’re afraid to launch a blog – afraid of adding something extra to the workload. Afraid someone is going to make them sign up for NaBloPoMo.

Social media may be new. They may require a small learning curve in order to start using them. But they’re not scary. It’s just another way to offer your clients or customers something of value – and to remind them that you exist.

If you want to know more about starting a blog, using social media or how to remove a doll head from a toilet, contact me at etb@grafiqa.com or 607.433.8837 x206.

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